If you are not working on growing your email list, you should be. That’s why it is important to be on your social media channels every day, promoting the content on your blog. When you add share buttons and those buttons are placed correctly, you increase the opportunity for readers to share your posts with their communities, thus creating more brand spreading and opportunities for SEO indexing. Post intriguing teasers with links back to specific posts.Įvery click to your blog is important for improving SEO and building brand awareness. Find out where your target audience hangs out online, and use those channels to build followings and relationships. Think of your blog as the hub and your social media channels as the outposts. When you have a blog with great content, you can promote it all over social media, with compelling and intriguing teasers, images and catchy headlines. “It’s a customer-centric content strategy that will expand your audience and grow your business.” Easier cross-promotion “Spotlighting your loyal fans encourages them to share your post with their friends and family,” Shriver added. Then, just add some clever captions that tie the story elements together.
“You can then paint a complete picture of the scenario for your audience by including images or videos of customers using your products, quotes from them describing how they use and the benefits they receive.” Shriver recommended using case studies as a way to detail genuine, real-world customer challenges and to show how your product solves them. “As people relate with people, it’s essential to include blog posts that are not only for your audience but about them too.”
TYPEPAD BEST FOR BLOGGING TV
“While blogging is vital for businesses to share their story, it’s also an excellent community-building tool, turning your readers into internet neighbors,” said Maria Shriver, TV journalist, New York Times bestselling author, and co-founder and CEO of MOSH. It’s difficult to do all of that on a website landing page, but a blog allows you to develop a personality for your brand to help, entertain and inspire others, and to put relationships before sales.Ī blog familiarizes people with your business, and people trust businesses they get to know well. People want to know who you are, how you operate your business, what your values are and what your business adds to the industry. Company humanizationĪ huge part of business success depends on developing relationships with current and potential customers. “If you correctly evaluate your market, analyze specific keywords and implement them in your blog content, then you should be able to eventually rank high for the keywords that benefit you the most,” Parsons said. Data from Marketpath shows that 60% of businesses that blog acquire more customers than those that don’t. The whole point of having a business is to add customers and increase profits. And the more often others post links back to your blog, the more chance there is for your pages to rank for keyword searches that potential customers conduct. Every post you publish is another handful of seeds for birds to find.Īnd the more birds that come, the more birds there are to share what you have written. The more seeds you throw, the more birds will come. Think of blog posts as seeds that you throw out for hungry birds. Traffic to your blog – and, ultimately, to other pages on your site – is indexed by search engines. To rank highly, you need recent, relevant posts with popular search keywords. Search engine optimization (SEO) is the effort to get your website ranked well when potential customers search for the product or service you offer. Here are six reasons blogging pays off: Higher SEO rankings
“Businesses do it as a way to show their expertise and win over potential customers, and people become bloggers as a way to share their own insight and cement their place in the industry.” What are the benefits of blogging for small businesses?īlogging has many benefits for businesses. “Blogging can be done in many different ways and can serve a number of purposes, but blogging is the sharing of information that can be helpful to others,” Parsons said. There are many ways to describe blogging, but in general, it is the sharing of insight and information on a consistent basis through your own designated online portal, according to James Parsons, founder and CEO of Content Powered. Here are six reasons small business blogging works. Blogs take some work, but the benefits are well worth it. As a small business owner, you’re advertising as much as your budget allows, you have a Facebook page, you’re putting in effort on LinkedIn, and you’re learning other social media platforms.īut a blog? Can it really help your business? The quick answer is yes.
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